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Israel’s Top 7 Gaming Companies

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No one is surprised to know that Israel is no gaming mecca. On the other hand, it’s no wasteland either. Here’s Israel’s top 7 gaming companies and their top titles: (Excerpts of this post were originally published by


Playtika is an Israeli social and mobile video game publisher with 11 key titles found on the Apple App Store, Google Play, Windows App Store, Amazon Apps, and Facebook. With six million active monthly users, 27 million active monthly users, and over 280 million installations, Playtika is today’s largest grossing game developer on Facebook.

Since its inception in 2010, Playtika has grown from six employees to 1,500 by adding new members to its diverse family of games and associated developers. A year into its operations, Playtika was acquired in 2011 by online mobile and social game developer, Caesars Interactive Entertainment, a company whose specialization in casino entertainment helped Playtika become the current top social casino games developer on iPhone and Android. In 2016, Playtika was sold once more to a Chinese consortium of companies led by Giant Interactive for a whopping $4.4 billion – one of the largest “exits” by an Israeli company.


Playtika. Courtesy

Playtika has welcomed innovative independent developers such as Jelly Button (2017) and German casual games company Wooga (2018), as integral additions to its collection of platforms, as well as other leading social game brands like World Series of Poker (2013), House of Fun (2014), and Solitaire Harvest (2019).

Playtika continues to spread its operations across the world as the company moves further into the casual gaming space. With 10 current office locations, Playtika recently opened a $6 million research and development center in Bucharest, Romania – its eighth R&D facility.


Founded in 2009 by Avi and Gabi Shalel and Ilya and Haim Turpiashvili, Plarium is a Herzliya-based game developer for both PC and mobile platforms. With over 10 key titles and a game pipeline across multiple genres, the company’s popular mobile and social games are played daily by over 250 million players in 150 different countries.

In 2017, Australian gaming giant Aristocrat acquired Plarium for $500 million but it operates as a wholly owned subsidiary. The company employs some 1,200 people across its Israeli headquarters and seven offices and development studios in Europe and the United States.

Plarium’s most popular game to date, “Vikings: War of Clans,” has 4.5 million active users and remains in the Apple App Store’s top 50 grossing mobile applications in the US, the UK, the Netherlands, Germany, Canada, Mexico, India, Sweden, and Denmark.

vikings war of clans by plarium. courtesy

Vikings: War of clans by Plarium. courtesy


Israeli mobile game developer TabTale has released over 500 original and licensed games including the immensely popular Run Sausage Run – which logged more than 21 million downloads in its first two months – and over 50 million downloads to date. The game appeared as the number one casual game in 20 different countries upon release.

TabTale has repeatedly been ranked by AppAnnie analytics firm as a Top 10 Mobile Games Publisher and since its first hit mobile app in 2010, interactive storybook Christmas Tale HD, the company has reached over two billion downloads.

Today, many of TabTale’s most popular games are those designed to educate kids and stimulate creativity such as Babysitter First Day Mania, where they can feed, bathe, and take care of babies; Hercules Falls…in Love where kids can help the Roman demigod adjust to life and romance on earth; and Paint Sparkles, the number one Kids Coloring App worldwide, in which kids can color with a variety of drawing tools on over 270 coloring templates.

TabTale has offices in seven countries including Israel, China, Serbia, and Bulgaria.


With over 10 million monthly active users across mobile and desktop, Israeli startup Overwolf’s growing open platform for game apps and in-game services offers game developers the opportunity to tailor-create specific tools to fill any gaps they may come across in their favorite games and improve the overall gaming experience. Developers use Overwolf’s platform to create real-time coaching services, analytics solutions, video recording tools, and other supportive capabilities overlaid on popular PC and mobile games.

In 2018, Overwolf raised $16 million in a Series B funding round led by Intel Capital. It was Overwolf’s third investment round after a seed round in mid-2011 and a series-A round at the end of 2013.

The OverWolf team. Courtesy

The Overwolf team. Courtesy

The financing round followed the announcement of a joint fund of over $7 million by Intel and Overwolf, for the purpose of investing in apps and mods for hardcore gamers, reports VentureBeat.

“We’ve designed the fund’s evaluation process to be simple and fast,” said Overwolf CEO Uri Marchand, hoping that the structure of the fund will encourage developers to “focus 100 percent of their efforts on making the best possible application, mod or game extension.”


Innovative cloud-gaming startup Simplay offers developers the tools to build cloud-streamed, interoperable versions of their game.

The startup was founded in 2016 by Gil Tov-Ly, who serves as CEO, and Roman Noze, the company’s CTO.

“As passionate gamers ourselves, Roman and I were focused on delivering ultimate available content to any gamer worldwide without the need for them to constantly have to upgrade their hardware,” Tov-Ly tells NoCamels.

Latency and weak networks are often the biggest obstacles for developers hoping to upscale, though Simplay’s Shift advanced cloud gaming technology is capable of delivering local-quality gameplay on the cloud. “Our protocol for cloud gaming can mitigate most network issues, resulting in a very stable cloud gaming experience,” says Tov-Ly.

First, Simplay creates a cloud image of the game, then generates a URL for a browser-based display and allows the gamer to publish and distribute just as they would normally.

In addition to appealing to companies like Google, Microsoft, and EA, Tov-Ly says Simplay’s flexible, widely-applicable service uniquely empowers up-and-coming developers whose barriers to enter the developing industry are necessarily more significant than larger studios: “Our technology is really unique, it is really innovative, providing a truly great and low latency gaming experience. So potentially it will strengthen the proposition of emerging developing studios, while it will also significantly expand their audience reach.”


In May 2018, sports fan engagement platform Quarterback raised $2.5 million in its seed investing round for what the company claims would redefine the way superstar eSport streamers engage with their fans.

Viewed as a potential Twitch competitor, Quarterback aims to differentiate itself from the eSports streaming giant by giving streamers total content control. Streamers can launch their own fan club gaming leagues complete with giveaway prizes, daily challenges, and the ability to compete with other streamers’ leagues. The platform monitors streamers and automatically creates challenges relevant to their activity and fanbase.

Quarterback says it opens up monetization channels previously inexistent in eSports. Streamers no longer need to be actively creating content in order to make money; they can engage with their fans even when they’re offline.

When asked if Quarterback has an equivalent in traditional sports, Quarterback founder and CEO Jonathan Weinberg told L.A. Biz, “The closest model would be fan clubs or development/farm leagues of traditional sports in a way. But generally, no. While most traditional sports fans do not play the game themselves on a regular basis, 94 percent of esports fans play the games themselves, and they do so 7x more time than they watch content. Just as streaming is unique to esports, so is Quarterback.”

Unlike traditional sports fans, eSports fans tend to be extremely active players, as well as watchers. Quarterback’s game-overlay format allows fans to seamlessly integrate streamers into their typical gaming experience and gives streamers continuous monetization even as their fans retreat to their own gameplay.

FTX Games

FTX Games is an award-winning social and mobile game studio that specializes in building games based on major box office films and TV series. In 2016, the San Diego-based developer was acquired by the world’s largest online gaming software supplier, Playtech, and rebranded from the original Funtactix Games, founded in 2006 by Yaron Leifenberg.

FTX Games combines best-in-class entertainment properties with skilled development teams, who have “decades of combined experience in building, marketing, licensing, and managing movie-based games across a wide range of platforms,” as reports Start-Up Nation Central.

The developer’s remarkable Hollywood reputation is the product of a large collection of exciting, well-received titles such as Mission: Impossible (2012), The Hunger Games (2012), The Walking Dead: Casino Slots (2018), and Breaking Bad: Criminal Elements (2019). The studio’s current most popular mobile game, Narcos: Cartel Wars (2016), accounts for 400,000 of the company’s 700,000 total monthly downloads.

Diane Israel is a Chicago native and long-time supporter and advocate of the American Israel Public Affairs Committee (AIPAC). She is also famous for her culinary recipes. Diane can be reached at

Learn more about Diane Israel. Also, see Diane Israel on LinkedIn.

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Understanding The Amazon Effect

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Understanding The Amazon Effect

Retail will never be the same. And behind just about every major move, regardless of market, vertical, innovation and disruption is Amazon. Twenty-five years ago, Amazon was this new book distributor with a funny name that was saturating the airwaves with branding. It took a while, about a decade before Amazon was the undisputed champion of book ecommerce. And around the same time it started to, after a decade of losses in the billions, did the company get in the black.

You would think that Amazon’s many venture capitalists and investment bankers would be satisfied to see daylight between itself and actually making money, but Jeff Bezos was only getting started. By around the time that the world was recognizing Amazon as the world’s largest book distributor, a position it was unlikely to lose, Bezos was already preparing to make Amazon the go-to site for every retail product available, plus some that would need to be invented, namely the Kindle and Alexa voice recognition, and some logistics software that runs the most complex distribution chain the world has ever seen. Oh yeah, and let’s not forget the early adoption of drone technology.

Featured post: Artificial Intelligence: part IV

We feel the Amazon effect everywhere. And so do retail dinosaurs like Sears, JCPenney, and to a lesser extent, Toys-R-US, all of whom are either bankrupt or desperately seeking a buyer before it’s too late. We also see the Amazon effect with its acquisition of Whole Foods and its market entry into content creation and distribution via Amazon Prime which also includes original programming similar to NetFlix.

In the wake of the Amazon effect is a host of 2nd tier service providers and distributors such as Uber, GrubHub, and Wayfair. And considering Amazon’s market power, which is already enjoying monopoly status as defined by the United States Department of Justice in several markets right now, it behooves Amazon to allow some competition while, at the same time, the music distribution business in which Amazon is a player, remains dominated by Apple’s iTunes. Yes. It’s complicated. What used to be well-defined and demarcated industries are now distribution channnels within a monolithic super eTailer. And as more traditional retailers are regulated to the scrap heap of history, look for Amazon to glide in and gobble up a few more for pennies on the dollar since it knows there will always be some need for brick-and-mortars. So why pay top dollar when you can be the cause of their demise and the savior of their resurrection. That pretty much sums up the Amazon Effect.

Diane Israel is a Chicago native and long-time supporter and advocate of the American Israel Public Affairs Committee (AIPAC). She is also famous for her culinary recipes. Diane can be reached at

Learn more about Diane Israel. Also, see Diane Israel on LinkedIn.

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Israeli Startups Raise $1.5 Billion in Q1 2019

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Israeli Startups Raise $1.5 Billion in Q1 2019

Isrealitech startups are humming along, raising $1.55 billion in 128 deals in the first quarter (Q1) of 2019. This marks a 28 percent increase in capitala and a 15 percent increase in the number of deals compared to last year’s first quarter.

There were also three deals of $50 million or more this past quarter, with cybersecurity startup Cato Networks raising $55 million in January, cloud technology startup Redis Labs raising $60 million, and Lightbits raising $50 million.

See featured article on artificial intelligence.

In Q1 2019, according to the report, deals higher than $20 million were responsible for 64 percent of the total amount invested, while seed and smaller rounds in the $0m–$5m range accounted for less than seven percent, continuing a downward trend observed since late 2015.

There was a major increase in deals that were between $5 million and $20 million (46 total) and that accounted for 40 percent of the overall deals this quarter, according to the study.

The most noted figure in the report was for C Round deals, with Israeli companies raising some $476 million in 17 deals, the highest figures since 2014.

Deals backed by VCs amounted to 71 in Q1 2019, compared to 57 non-VC-backed investments. The former accounted for $1.3 billion of the total raised this quarter, an amount that is lesser than the $1.5 billion raised in VC-backed deals in 2018’s Q4, but the highest in recent years.

“Israeli high-tech opened the year 2019 with momentum, said Shmulik Zysman, founder and managing director at ZAG-S&W. “We are particularly optimistic as the first quarter of 2019 was the most successful first quarter in the past six years, both in terms of total funding and number of transactions. Another reason for optimism is the high involvement of venture capital funds in the amount of capital invested – one of the highest in the last five years”.

Diane Israel is a Chicago native and long-time supporter and advocate of the American Israel Public Affairs Committee (AIPAC). She is also famous for her culinary recipes. Diane can be reached at

Learn more about Diane Israel. Also, see Diane Israel on LinkedIn.

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No More Eyeglasses?

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No More Eyeglasses?

Israeli innovation just keeps on keepin’ on; this Israeli Researchers raise $1 million for Revolutionary Eyedrops that could replace eyeglasses.

Editorial Notice: Original reporting of this story provided by

Researchers from Shaare Zedek Medical Center and Bar Ilan University are working with investors to raise $1 million to fund research and development for eye drops they say can correct refractive-related vision problems, thereby potentially making eyeglasses obsolete.

The development of the eye drops, dubbed “nanodrops,” was first announced in March 2018 by Dr. David Smadja, a research associate at Bar-Ilan University’s Institute of Nanotechnology and Advanced Materials (BINA) and the Head of the Ophthalmology Research Unit at Shaare Zedek. Smajda led a team of ophthalmologists working on the solution, including Professor Zeev Zalevsky of Bar Ilan’s Kofkin Faculty of Engineering and Professor Jean-Paul Moshe Lellouche of the Department of Chemistry at BINA.

Made up of a synthetic nanoparticle solution, the eye drops have shown great potential to solve cornea-related vision issues. In the team’s first round of animal trials in March, the nanodrops were applied to pigs’ corneas and successfully corrected two kinds of refractive errors: myopia (near-sightedness) and presbyopia (far-sightedness typically caused by aging).

Diane Israel is a Chicago native and long-time supporter and advocate of the American Israel Public Affairs Committee (AIPAC). She is also famous for her culinary recipes. Diane can be reached at

Learn more about Diane Israel. Also, see Diane Israel on LinkedIn.

Read more »