Israeli Cosmetic Startup Creates Visual Fragrance

Israeli Cosmetic Startup Creates Visual Fragrance

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An Israeli cosmetics startup, that touts the world’s 1st “visual fragrance” technology, won 1st place at JournEY Israel’s “ThePITCH” contest in city on Wed, besting seven different early-stage corporations for the $250,000 prime prize. Amkiri was the primary beauty startup to own won the distinguished competition.

Amkiri, based in 2014 by designer and bourgeois Shoval Shavit Shapiro, her mother Aliza Shavit, a chemistry professional, and serial bourgeois David Chissick, Amkiri creates proprietary beauty product that embrace cosmetics, fragrance, body art, and tattooing.

Earlier this year, the startup launched its newest product, a scented ‘ink’ applied to the skin via specifically developed applicators, with the creation of fragrance-infused body art.

A restricted wares has been accessible since could, with a wider launch expected later this year.

“We wish to rework scent into a physical kind,” Shavit Shapiro aforesaid throughout her pitch at the competition, telling the panel of judges that the product’s scent lasts for twelve hours and therefore the style will remain for as long as 3 days, and may be removed simply with soap and water.

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The product vary comes with a liquid ink applied to the skin mistreatment Amkiri’s beauty applicators, together with a brush wand, freehanded wand, stencils, and stamps. The result appearance like temporary tattoos and body art, with a definite fragrance.

The company says the “ink” adapts naturally to the snap and movement of the skin, permitting visual styles created by the user to dry swimmingly and last for an extended time. Shapiro told judges that the team is hoping to collaborate with completely different artists for brand new styles.

“I have continually cherished fragrances, fashion, and cosmetics, and unbroken attempting to mix the 3 whereas experimenting…I asked myself however I may produce a fragrance that’s visual?” Shavit Shapiro told Beauty Packaging magazine in March.

Prior to winning “ThePITCH,” Amkiri was awarded the Scent groundbreaker of 2018 prize at the CEW mortal Awards in Sept, hosted by New York’s CEW (Cosmetic govt Women), a worldwide community of over ten,000 members within the beauty business.

Amkiri, based by Shavit Shapiro, was the winner at thePITCH competition in city, Wednesday, October 17, 2018. icon by Shauli Lendner
Amkiri, based by Shoval Shavit Shapiro, was the winner at thePITCH competition in city, Wednesday, October 17, 2018. icon by Shauli Lendner

In May, North American country transnational firm International Flavors & Fragrances (IFF,) the leading sensory experiences groundbreaker that noninheritable Israeli flavors company Frutarom for over $7 billion deal 5 months past, declared a partnership with Amkiri to harness what Nicolas Mirzayantz, IFF cluster President, Fragrances, referred to as the “extremely showing emotion participating technology.”

“This may be a vital innovation within the fragrance class, merging sturdy and deeply personal visuals with the resonance and feeling of fragrance,” aforesaid IFF Chairman and chief operating officer Andreas Fibig at the time.

The beauty market may be a $464 billion trade worldwide, Shavit Shapiro aforesaid, and Amkiri is hoping to faucet into its period market, that uses social media and style to redefine cultural norms.

The company counts Yuval Shachar, a founder, general partner and managing member of early and expansion-stage VC firm Innovation Endeavors co-founded by Eric Schmidt, and Howard Socol, former chairman and chief operating officer people luxury sales outlet chain Barneys ny as partners.

Stellar competition from different finalists

This is the seventh year that ThePITCH competition has mount command at the JournEY conference, organized and sponsored by the Israeli branch of Ernst & Young international restricted. The conference, in its twenty second year as associate annual confab, brought along one,500 investors, entrepreneurs, and members of the foreign and Israeli risk capital community at the city Hilton edifice on Wed. The conference command panels on insurance technology, blockchain, and computing with attention around artificial intelligence vs. humanity.For the ultimate contest, eight early-stage corporations were fastidiously selected in an exceedingly five-month screening method by investors and consultants in Israel’s risk capital community. Over two hundred corporations had applied.

Some of the finalists enclosed Skyline artificial intelligence, a corporation that uses computing technologies to run robots that clean external windows rather than humans, DoMed, a corporation that developed a cybersecurity resolution to shield medical devices, Flytrex, the favored drone delivery provision service presently delivering food to golfers in North Dakota, and Anzu, associate immersive 3D advertising platform for 3D, VR, and area unit apps.

The winner was chosen, in part, by four judges World Health Organization participated as mentors throughout the screening method. They were Gigi Levy, a serial personal capitalist and partner within the NFX fund, Dr. Aya Sofer, vice chairman of computing at IBM, Eyal Niv, a partner at Pitango, and Boaz Peer, Qualcomm’s investment manager.

Audience members were conjointly asked to vote on-line for his or her startup of alternative ranking the competitory corporations from one to 5 stars in classes like overall performance, product, and team.

Diane Israel is a Chicago native and long-time supporter and advocate of the American Israel Public Affairs Committee (AIPAC). She is also famous for her culinary recipes. Diane can be reached at

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