Tel Aviv-Yafo will be one of the most popular urban destinations in the world by 2030 if everything goes according to the municipality’s long-term tourism strategic plan.
On the heels of a powerful year for tourism in 2019, the Tel Aviv-Yafo Municipality recently unveiled a “Master Plan” detailing the city’s needs to make it a top holiday destination: better branding, an upgraded tourism infrastructure, more accommodation options, and efficient, integrative management.
“The work on the Master Plan included an in-depth examination and analysis of the city from a tourism perspective. We carefully assessed our assets and advantages but were also unwavering in confronting the challenges and flaws,” said Eytan Schwartz, director of media and communications at the Tel Aviv-Yafo Municipality.
According to the Master Plan document, Tel Aviv said tourists have complained most about the high prices, the traffic jams and the lack of an efficient transportation system, the lack of affordable lodging, and the general uncleanliness of public spaces.
The goal is to focus on improving these aspects and focus on developing the more distinct and unique offerings.
Schwartz said Tel Aviv’s “unique DNA” as a tourist destination “rests on three pillars: the ancient city – Old Jaffa – which is our main attraction; the new city – Tel Aviv – which is characterized by phenomenal urban vitality; and, of course, the beach – with its extraordinary qualities.”
Indeed, for its 20 Destinations for 2020, Forbes magazine hailed Tel Aviv as a place where “ancient history and modern living meet in the bustling beach city along Israel’s Mediterranean coast.”
Of course, Forbes was just one of dozens of travel magazines and media sites the world over to splatter superlatives on Tel Aviv’s vibe and appeal as a tourist destination. The Washington Post chose Tel Aviv to be its first Israeli city included in its local guide series. The BBC’s Good Food magazine chose the city-by-the-sea as one of its top 10 destinations for foodies in 2020. And Google ranked Tel Aviv among its top trending destinations worldwide this year.
In addition to all these accolades, Tel Aviv snagged the spotlight in 2019 when it hosted the Eurovision Song Contest, which was the largest international event ever held in the city in its 110 years of existence.